CEO blogging: A discussion with author Debbie Weil
23rd October 2007
Author Debbie Weil gets it right
Thirty AmCham-China members received insights on Internet communications during an event featuring Debbie Weil, author of ‘The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right’, on October 16 at the Beijing American Club.
Weil discussed why CEOs should blog, who is doing it successfully, and some of the challenges of posting online. She said there is a social media revolution in corporate communications, branding and imaging, and that blogs allow for authentic feedback, making it an attractive way of CEOs to keep in touch with stakeholders. She also noted that blogs can be an effective tool for crisis communications. The Q&A session afterwards covered areas ranging from the use of blogs as internal communication tools to the frequency with which CEOs should blog.
The event was co-sponsored by the Media and Entertainment Forum and the PR Forum. Weil’s China book tour is sponsored by Edelman. AmCham-China President Mike Barbalas moderated the event.