IPR Protection Zone Anniversary
28th November 2007
The People’s Government of Beijing’s Chaoyang District (PGBCD) AmCham-China marked the one-year anniversary of the “Chaoyang Model Anti-Copyright Infringement and Piracy-Free Zone” on November 20. The goal of the project is to protect legitimate markets, promote the merits of genuine products, and increase the awareness of intellectual property rights (IPR) protection. AmCham-China member companies News Corp/20th Century Fox, Microsoft, NBC-Universal, Time Warner, and Warner Bros participated in the effort. Several public outreach and educational campaigns emphasizing the importance of respecting IPR were successfully implemented during the first year.
David Kay from Microsoft China spoke at the event marking the anniversary and said there is a many pronged strategy to fight against IPR infringements. He said the first year’s cooperation efforts focused on education and publicity, legitimate distribution channels, coordinated law enforcement efforts, and attention from both China and the U.S.
David Kay’s speech and AmCham-China’s press release about the event can be found on the AmCham site.