AmCham-China Daily

According to a report in AmCham’s China Wire newsletter, China will extend its ban on the airing of foreign cartoons during prime time by one hour, its latest initiative to “spur the domestic cartoon industry”, said a circular by the country’s TV watchdog. According to the circular issued by the State Administration of Radio, Film and Television (SARFT), no foreign cartoons or programs introducing foreign cartoons can be shown from 5 p.m. to 9 p.m., the “golden hours”, on all domestic cartoon channels and children’s channels starting May 1. The original ban, imposed by SARFT in Aug. 2006, required airing of foreign cartoons to be only before 5 p.m. or after 8 p.m. The airing of cartoons co-produced by domestic and foreign producers will require approval from SARFT for the 5 p.m. to 9 p.m. time slot starting May 1. Only domestic cartoons approved by SARFT can be aired during “golden hours.”