As founder and editor of Danwei.org, Jeremy Goldkorn is to English-language
China blogs what Sigmund Freud is to psychoanalysis.
Father Goldkorn is not, however, known for his business acumen – even though he has it. Danwei.org started out as a hobby. It grew into a business eventually, but in a besieged Chinese industry: media. Mr. Goldkorn’s fluency not only in Chinese, but in structuring business arrangements, is what has enabled him to survive and thrive. Given his experience, it should come as no shock Mr. Goldkorn is moderating a session on partner management at China’s SME Challenge, sponsored by AmCham-China. The event takes place Friday, January 25, at China Resources Hotel. While he’ll be inclined to give his panelists the mic, here are some of this virtuoso’s thoughts on dealing with partners.
Lesson one: Avoid the joint venture It’s never easy working with someone else, especially in a joint venture. Mr. Goldkorn noted the cultural differences in play there. State-owned companies, or the many ones with similar cultures to them, easily clash with
U.S. and other foreign corporations.
That may be ok at the staff level, where leaders can help employees iron differences out, but partners at odds can spell disaster. In other words, the Danwei founder suggests avoiding the danwei, or Chinese work unit, at all costs. Lesson two: Court the WFOE Wholly Foreign Owned Enterprises (or WFOEs) are in Mr. Goldkorn’s mind the best foreign setups—when possible. In that case, there’s no answering to a Chinese partner.
Not every industry, such as Mr. Goldkorn’s, can easily benefit from such investment vehicles. But if you get a WFOE opportunity, make it love at first sight. “I don’t see anything wrong with a WFOE,” Mr. Goldkorn said.
Lesson three: Find the workaround Get creative with your partnerships. Maybe you don’t need a company partner. Maybe you just need a good contract and can rely on another company to provide you with a needed service. “I have worked usually with contract relationships with Chinese companies,” Mr. Goldkorn said. Just make sure you own what you need to critically own. Mr. Goldkorn recalled one instance in which a foreign founder of a magazine was ousted by a Chinese partner.
Although the businessman started the magazine, he didn’t actually own it. He owned a consulting company, his wife owned an advertising company, and they were in contractual relationships with a Chinese company, which owned the magazine license, Mr. Goldkorn noted. That was a critical piece of property, however, and not having it eventually ended the businessman’s career with the magazine, according to Mr. Goldkorn.
Despite the horror stories, “In most industries you have to have workarounds to deal with inconvenient legislation, not just in the sensitive ones,” Mr. Goldkorn said.
AmCham Member Matt Young, editor & publisher, bizCult.com
This is the fourth post in a series discussing the upcoming China’s SME Challenge event